Contents

1.0 Introduction 1

2.0 Why we Collect your personal information 1

3.0 Lawful Basis Of Processing Information 2

4.0 What Information we collect and where from 2

4.1 Special Category Data 2

4.2 Third Party Collection of Personal Data 3

5.0 How Long we Keep Information For 3

6.0 Security of personal information 3

7.0 Children’s information 3

8.0 Your individual rights 4

9.0 Consent 5

10.0 Failure To Provide Personal Information 5

11.0 Cookies 5

12.0 Automated Decision Making 5

13.0 Transfers To Third Parties 5

14.0 transfers Outside Of The EEA 6

15.0 Right to complaint 6

16.0 Additional information 7

17.0 Policy Review and Amendments 7

 

1.0 Introduction

We, Lead Pronto, take the protection of your personal data very seriously and strictly adhere to the rules laid out by data protection laws and the General Data Protection Regulation (GDPR-EU and GDPR-UK).

This privacy notice gives you information on how we collect and process your personal data through your use of this site and any data you may provide if you contact us regarding our products and services.

If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the us using the contact information in section 15 of this privacy notice.

2.0 Why we Collect your personal information

 We collect your personal data for one of the following purposes:

• To manage communications between you and us
• Where we need to perform the contract we have entered into with you
• To provide you with information you have requested or which we may feel may be of interest to you 
• To ensure the safe operation of our website and to monitor the performance of our website
• For marketing and advertising purposes
• For Data analysis and integration of systems
• For selling data to relevant clients to fulfil your demands.

 

3.0 Lawful Basis Of Processing Information

We only collect and use personal information about you when the law allows us to. Most commonly, we use it where: 

• The data subject (you) has given consent to the processing activity taking place.
• If the processing is necessary for the performance of a contract 
• If the processing is necessary for compliance with a legal obligation to which the controller is subject
• If the processing is necessary for the purpose of the legitimate interest pursued by us or our partners.

Where legitimate interest is identified as a lawful basis, we will undertake a legitimate interest assessment which is a three-part test covering:

The purpose test – to identify the legitimate interest

Necessity test – to consider if the processing is necessary for the purpose identified

Balancing test – considering the individual’s interests, rights or freedoms and whether these override the legitimate interests identified.

4.0 What Information we collect and where from

We collect personal information from you, for example, if you register to our website, request product information, call us or use any of our services. The categories of personal information that we may collect, store and use about you include:

• Name, 
• Address
• telephone number, 
• email address
• Homeowner’s income

4.1 Special Category Data

We do not collect the special category data from you. However, if we collect them in the future we will only process special category data where we have an Article 9 exception allowing us to do so.

4.2 Third Party Collection of Personal Data

We may also collect your data through Third Parties such as:

• Facebook
• PPC
• SEO
• Taboola
• LinkedIn 
• Criteo
• Affiliates
• Instagram 

 

5.0 How Long we Keep Information For

We pride ourselves on ensuring that your personal data is only retained for the period that we need it for, or in accordance with laws, regulations and professional obligations that we are subject to. All personal information collected has a defined retention period, which is in-line with our retention policy. If you would like to find out how long your information is being retained, please see “additional information”, section 17 of this policy.

6.0 Security of personal information

We take the responsibility for protecting your privacy very seriously and we will ensure your data is secured in accordance with our obligations under the Data Protection laws. We have in place technical and organisational measures to ensure personal information is secured and to prevent your personal data from being accessed in an unauthorised way, altered or disclosed.  We have in place a robust access control policy which limits access to your personal data to those employees, contractors and other third parties who only have a business need to know. The processing of your personal data will only take place subject to our instruction.

We have policies and procedures to handle any potential data security breaches and data subjects, third parties and any applicable regulators will be notified where we are legally required to do so.

We have ensured that all employees have had information security and data protection training. If you would like more details of the security we have in place, please see “additional information”, section 17 of this policy.

7.0 Children’s information

We do not knowingly collect information on children. If we have collected personal information on a child, please contact us immediately using the details in section 15, so we can remove this information without any undue delay. 

8.0 Your individual rights

In this Section, we have summarised the rights that you have under General Data Protection Regulation. Some of the rights are complex, and not all the details have been included in our summaries. Accordingly, you should read the relevant laws and guidance from the regulatory authorities for a full explanation of these rights. 

Your principal rights under General Data Protection Regulation are:

• Right to Object
• Right of Access
• Right to be informed
• Right to Rectification
• Right to Erasure
• Right to Restrict Processing
• Right to Data Portability

• The right to object

 

You can exercise this right if

• Processing relies on legitimate interest
• Processing is for scientific or historical research
• Processing includes automated decision making and profiling
• Processing is for direct marketing purposes

• The right of access
  • You or any third party acting on your behalf with your authority may request a copy of the personal data we hold about you without charge. 
  • We will ask to verify your identity or request evidence from the third party that they are acting on your behalf before releasing any personal data we hold about you. 
• The right to be informed

• We are required to provide clear and transparent information to you about how we process your personal data. This privacy notice addresses this right. 

• The right of rectification
  • If you believe the personal data we hold about you is incorrect or incomplete you have the right to correct this and you may exercise this right along with the right to restrict processing until these corrections are made. 
• The right to erasure
  • If there is no legal basis or legitimate reason for processing your personal data, you may request that we erase it.  
• The right to restrict processing
  • You may ask us to restrict the processing of your personal data. This means we will still hold it but not process it. This is a conditional right which may only be exercised when:
  • Processing is unlawful
  • We no longer need the personal data, but it is required for a legal process
  • You have exercised your right to object to processing and require processing to be halted while a decision on the request to object is made. 
  • If you are exercising your right to rectification
• The right to data portability
  • You can request that your personal data is transferred to another controller or processor in a machine-readable format if:
  • Processing is based on consent
  • Processing is by automated means (i.e. not paper based)
  • Processing is necessary for the fulfilment of a contractual obligation

If you have any question about these rights, please see “additional information”, section 17 of this policy.

9.0 Consent

Where you have given consent for processing, or explicit consent in relation to the processing of special category data, you have the right to withdraw this consent at any time, but this will not affect the lawfulness of processing based on consent before its withdrawal.

10.0 Failure To Provide Personal Information

Where we need to collect personal data by law or in order to process your instructions or perform a contract we have with you and you fail to provide that data when requested, we may not be able to carry out your instructions or perform the contract we have or are trying to enter into with you. In this case, we may have to cancel our engagement or contract you have with us, but we will notify you if this is the case at the time.

11.0 Cookies

Our website uses cookies. Please see our cookies policy for full details of the cookies used.

12.0 Automated Decision Making

Your personal data is not used in any automated decision making (a decision made solely by automated means without any human involvement) or profiling (automated processing of personal data to evaluate certain conditions about an individual).

13.0 Transfers To Third Parties

Lead Pronto may disclose your personal data, listed in section 4 to some third parties to help us deliver our services/products. All third parties are contractually bound to protect the personal data we provide to them. We may use several or all of the following categories of recipients:

• Third parties that support us to provide products and services e.g. IT support, cloud-based software services, providers of telecommunications equipment)
• Marketing services providers
• Payment service providers
• Recruitment service providers

Use of Artificial Intelligence (AI) in Lead Generation and Communications

We utilize artificial intelligence (AI) technologies, including AI bots, to enhance our lead generation, customer interactions, and service efficiency. Our AI-driven processes may include:

• AI-Powered Communication & Chatbots: AI-powered bots may be used to engage with users via web chat, WhatsApp, SMS, or other messaging platforms to provide instant responses, qualify inquiries, and assist with customer service.
• AI-Driven Analysis: AI helps us analyze consumer behavior, preferences, and engagement to improve the quality of leads and services.
• Automated Decision-Making: AI may assist in lead qualification and customer interactions, but human oversight is maintained to ensure fairness and accuracy.

You have the right to request human intervention, express your opinion, or contest automated decisions regarding interactions with AI bots.

AI-Powered Calling, AI Bots, and WhatsApp Communication

To improve efficiency and responsiveness, we may use AI-powered calling systems, AI bots, and WhatsApp messaging.

AI-Powered Calling & AI Voice Bots

• We may use AI-powered voice systems or AI bots to confirm, qualify, or follow up on inquiries.
• AI bots may handle initial interactions and escalate queries to human agents when necessary.
• Calls may be recorded for quality assurance, training, and compliance purposes.
• You can opt out of AI-powered calls and AI voice bots at any time by contacting us.

WhatsApp Messaging & AI Chatbots

• By providing your phone number, you consent to receive communications via WhatsApp regarding your inquiry, offers, and relevant services.
• AI-powered chatbots may be used to provide quick and automated responses to your queries, process requests, and guide you through the next steps.
• AI bots may escalate interactions to human representatives when required.
• You can stop receiving WhatsApp messages by replying with “STOP” or contacting us directly.

We ensure that all AI-powered communication, including AI bots, complies with applicable data protection laws, and we do not share your personal data with unauthorized third parties.

Your Rights and Control Over AI and Automated Communications

You have the right to:

• Opt out of AI-powered calling, AI bots, and WhatsApp messaging at any time.
• Request human involvement in AI-driven processes.
• Access, rectify, or delete any personal data processed by our AI systems.
• Withdraw consent for AI-driven communications without affecting other services.

If you have any questions or wish to exercise your rights, please contact us at hello@leadpronto.co.uk.

 

14.0 Transfers Outside Of The EEA

In this section, we provide information about the circumstances in which your personal data may be transferred and stored in countries outside the European Economic Area (EEA).

We may share personal information to third parties outside of the European Economic Area (EEA). Any personal information transferred will only be processed on our instruction and we ensure that information security at the highest standard would be used to protect any personal information as required by the Data Protection laws. 

Where personal data is transferred outside of the EEA to a country without an adequacy decision, we will ensure appropriate safeguards are in place prior to the transfer. These could include:

Standard Contractual Clauses

Binding Corporate Rules

An exception as defined in Article 49 of the EU GDPR

For more information about transfers and safeguarding measures, please contact us using the information in section 17.

15.0 Right to complaint 

We take any complaints about our collection and use of personal information very seriously.

If you think that our collection or use of personal information is unfair, misleading, or inappropriate, or have any other concern about our data processing, please raise this with us in the first instance.

To make a complaint, please contact us via email on dpo@leadpronto.co.uk

Alternatively, you can contact us:

By Post: Egerton House (Wirral) CIC, 2 Tower Road, G5D, Birkenhead CH41 1FN

By Phone: 020 3951 9134

Alternatively, you can make a complaint to the Information Commissioner’s Office:

By Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

By Website: Click Here

By Email: Click Here

By Phone: 0303 123 1113 (Local rate) or 01625 545 745 (National rate) 

16.0 Additional information

Your trust is important to us. That is why we are always available to talk with you at any time and answer any questions concerning how your data is processed. If you have any questions that could not be answered by this privacy policy or if you wish to receive more in-depth information about any topic within it, please contact our DPO and Compliance Team via email on compliance@leadpronto.co.uk .

17.0 Policy Review and Amendments

We keep this Policy under regular review. This Policy was last updated on 08/11/24

We reserve the right to update this privacy notice at any time, and we will provide you with a new privacy notice when we make any substantial updates. We may also notify you in other ways from time to time about the processing of your personal information.